Performance as a constraint, not a cleanup
Most slow websites were not built slow; they were built without a budget and then filled up. We set the targets at the start — largest contentful paint, interaction latency, layout shift — and every addition gets checked against them. A carousel that costs a second of load time has to earn that second.
That means compressed and correctly sized images, fonts that do not block rendering, and third-party scripts that get questioned before they get added.
Accessible, and findable
We build from semantic HTML: real headings in order, labelled form fields, visible focus states, contrast that passes, and keyboard operation that works. WCAG 2.2 AA is the target. It is the right thing to do and it also happens to be the same structure search engines read.
Clear ownership
Ownership, hosting and handover are written into the service agreement, so there are no surprises if you ever want to move the site elsewhere. The aim is that your domain, your hosting account and the finished site are yours.
What this covers
- Marketing sites, service sites and multi-location sites
- CMS build and editor training for your team
- Performance budgets and Core Web Vitals work
- WCAG 2.2 AA accessibility
- Responsive layouts from phone to desktop
- Analytics, Search Console and conversion tracking setup
- Migrations and redirect mapping from an old site
- Ongoing maintenance under a service agreement
Common questions about web development.
Can my team edit the website ourselves?
That is the aim: sites are built around a CMS your own team can update, with training where it is needed.
Will a new website lose my search rankings?
Not if the move is planned. Old pages are mapped to new ones with redirects, and an audit before the build shows which pages carry the traffic.
Is a rebuild always the answer?
No. A slow site with good content is often worth fixing, and an audit will tell you which one you are looking at.
Often needed alongside this.
Digital divisionDigital Marketing
Technical SEO audits, on-page and local optimisation, and campaign management reported against traffic and enquiries.
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Digital divisionSoftware Development
Internal tools, quoting and job-tracking systems, and integrations between the software a business already pays for.
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Email contact@retrofitclicks.com with the website address and what you are trying to achieve, or use the enquiry form.